coy pronunciation [koi]
showing reluctance, esp. when insincere or affected, to reveal one's plans or opinions, make a commitment, or take a stand:

 

the coy paperboy:
Try it on in Black Satin Love. Our signature hat is everything fashionable and perfect for an evening out to the clubs or at a martini bar. Irresistible is what you will be in The Coy Paperboy. Each hat is carefully wrapped in its own black satin draw string bag perfect for safe keeping and travel.